Official RLS Launch a Success

During the week of July 23-26, Ride Lake Superior’s (RLS) key partners hosted four successful launches of this epic motorcycle route and website. Motorcycle enthusiasts near and far, came out to celebrate the new route that is tailored for riders, ensuring motorcycle friendly accommodations, attractions and restaurants. The launch events were also well attended by the media, who recognized the importance and benefits of motorcycle tourism to the area.

Each launch event was held on a different day giving people the opportunity to attend. Below are a few photos of the events that took place.

Duluth, MI – July 23rd

Visit Duluth celebrates the launch of Ride Lake Superior at Aerostich Rider WearHouse

Thunder Bay, ON – July 24th

Thunder Bay Tourism had a great turn out for the launch at Prince Arthur’s Landing

Algoma, ON – July 25th

Carol Caputo of Algoma Country poses with new RLS touring map at the Canadian Bushplane Heritage Centre

Keweenaw, MI – July 26th

The ribbon is being cut at the Keweenaw Convention & Visitors Bureau to launch the Ride Lake Superior route

Ride Lake Superior would like to thank all those who attended the launches. It is great to see the excitement and enthusiasm people have for this new route.

To learn more information about this epic touring route visit:

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